Hi, I'm Katrina

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I’m a brand-focused creative with 8 years of experience turning ideas into cohesive visual systems where design, storytelling, and strategy meet. My design journey started early customizing MySpace and Piczo pages (remember those?), which sparked a long-term obsession with layout, typography, and building visual worlds that actually make sense.

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My background spans consumer lifestyle and CPG brands, with hands-on leadership across packaging, campaigns, retail, and digital from concept through launch. I spent much of my career at Canadian Spa Company bringing brands to life across digital, print, and in-store environments, working with everyone from independent retailers to national partners like Home Depot and Canadian Tire. More recently, I jumped into the CPG world at Chudleigh’s Bakery, working across packaging, private-label brands, campaigns, CRM, and trade shows—and learning very quickly how creative decisions show up on real shelves, not just mood boards.

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What I enjoy most is building brands with depth, guiding teams through big ideas and smart execution, and creating work that looks good, works hard, and doesn’t take itself too seriously.