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Katrina Gowan

SUMMARY

Creative Director & Multidisciplinary Design Leader with 8 years of experience driving creative strategy across multimedia, packaging, digital, and eCommerce for CPG and consumer brands. Proven leader with a strong track record translating business goals into high-impact creative systems that drive engagement, conversion, and revenue growth. Experienced in brand stewardship, creative direction, team leadership, and end-to-end project management, with measurable results across web, social, print, packaging, and video.

 

WORK EXPERIENCE


Chudleigh’s Bakery — Sales & Marketing Specialist                                                                                     Aug 2024 – Dec 2025

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  • Acted as creative and communications lead for a CPG brand, shaping visual direction across digital, social, packaging, and sales materials.

  • Set creative direction for private label initiatives, ensuring alignment with brand standards, retail requirements, and regulatory guidelines.

  • Oversaw end-to-end creative projects across packaging, presentations, digital assets, and trade show materials, managing timelines and approvals.

  • Conducted CPG trend and competitive research to inform creative direction, messaging, and pitch decks.

  • Directed creative execution for trade shows and industry events, ensuring cohesive brand presence across touchpoints.

  • Introduced AI-supported creative workflows to support ideation, iteration, and consistency.

  • Developed and managed CRM tools to support sales enablement and customer communications.

 

Canadian Spa Company — Senior Digital Design Coordinator                                                                     Feb 2023 – July 2024

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  • Set creative direction for digital marketing and communications across web, email, social, video, and print.

  • Partnered with leadership to translate business goals into cohesive creative strategies and campaigns.

  • Improved website conversion by 21% through UX-informed design and conversion-focused creative.

  • Increased returning customer traffic by 8% through subscription and membership-driven content strategy.

  • Directed photo and video production to ensure consistent brand storytelling across channels.
     

Canadian Spa Company — Digital Design Coordinator                                                                                 Feb 2019 – Feb 2023

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  • Led brand development and creative strategy for the Great Lakes product line, launching multi-channel campaigns across digital, print, web, POS, and social.

  • Established scalable brand systems and approval workflows, reducing production errors by 30%.

  • Managed and mentored a creative team, providing art direction, feedback, and development support.

  • Directed 50+ projects annually, guiding stakeholders from concept through execution.

  • Oversaw photoshoots, video, animation, and social content production.

  • Business impact through creative leadership:

  • +198% website sales (Canada)

  • +417% website sales (U.S.)

  • +55% growth for the Great Lakes brand

  • +40% increase in content production efficiency
     

Canadian Spa Company — Digital Media Associate                                                                                     Dec 2017 – Feb 2019

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  • Designed digital and print marketing assets including ads, packaging, and sales collateral.

  • Managed website updates, UX improvements, SEO, and email campaigns.

  • Increased customer accounts by 30% through improved digital engagement.

  • Drove 23% growth in website sales through targeted content initiatives.
     

Canadian Spa Company — Digital Media Intern                                                                                          Sept 2017 – Dec 2017

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  • Designed brochures, web pages, and digital ads for major retail partners (Home Depot, Canadian Tire, Lowe’s).

  • Supported customer communications and implemented a photo-submission program, increasing UGC by 21%.
     

EDUCATION

University of Guelph-Humber                                                                                                                                     2013 – 2017
Honours Bachelor of Applied Arts in Media Studies
Diploma in Media Communications

 

SKILLS

Digital & social communications · Creative strategy & brand stewardship · Multimedia, video & CPG packaging design · Web & eCommerce management (Shopify, Wix) · CRM & sales enablement (Dynamics 365, Mailchimp) · Adobe Creative Cloud, Canva, Figma · SEO, analytics & UX fundamentals · Project management & stakeholder leadership · Team leadership, mentorship & art direction · AI-forward creative workflows

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