Baked By Chudleighs

Social Media Product Marketing

Developed Baked by Chudleigh’s as the generic brand extension of Chudleigh’s to support both consumer marketing and private label partnerships.
Created playful, bite-sized stop-motion and short-form videos using real ingredients to bring the core product lineup to life.
Designed the content system to be flexible and scalable across retailers, enabling easy adaptation for B2B private label needs.
Focused on texture, movement, and the simplicity of baking to create approachable, family-friendly moments of happiness while maintaining the brand’s warmth and nostalgia in a modern execution.

Set the creative direction for Chudleigh’s product photography to support digital, packaging, retail, and promotional marketing.
Directed shot planning, styling, and on-set art direction to highlight product quality, texture, and ingredient appeal while maintaining brand consistency.
Delivered a flexible asset library designed to clearly communicate product value across multiple consumer and retail touchpoints.

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Designed the packaging for Baked by Chudleigh’s new savoury product lineup, establishing a distinct visual system separate from the brand’s sweet offerings.
Used darker, refined colour palettes and clean, minimal layouts to clearly signal savoury flavours while maintaining a premium, tasteful feel.
Delivered packaging that was modern, intentional, and clearly positioned on shelf while staying true to the overall brand identity.