Baked By Chudleighs
Social Media Product Marketing
The Baked by Chudleigh’s brand was expressed through a series of playful, bite-sized stop-motion animations and short videos featuring real ingredients. The content brought the core product lineup to life by showcasing the textures, movement, and simplicity of baking—turning everyday ingredients into moments of happiness. By keeping the executions light, fun, and visually engaging, the campaign maintained the brand’s nostalgic, family-friendly feel while offering a fresh, modern way to highlight the products.
Industry Trends Pitch Deck
Industry and consumer trends across the CPG landscape were researched and analyzed to identify emerging opportunities in flavour, format, packaging, and shopper behavior. These insights were then translated into a strategic pitch deck that aligned Chudleigh’s product lineup with upcoming trends, demonstrating how the brand could stay relevant while remaining true to its core identity. The deck connected data-driven insights with creative opportunity, helping position the products for future growth in a rapidly evolving market.
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