About Katrina
I’m a creative and brand nerd with 8 years of experience turning ideas into things people actually want to look at, click on, and buy. I love the sweet spot where design, storytelling, and strategy meet.
I’ve spent much of my career at Canadian Spa Company, collaborating with everyone from small independent retailers to Home Depot and Canadian Tire to bring big marketing and merchandising ideas to life across digital, print, and in-store spaces. More recently, I jumped into the CPG world at Chudleigh’s Bakery, working on packaging, private label brands, campaigns, CRM, and trade shows—and learning how creative decisions show up on real shelves, not just screens.
I’m passionate about building brands from the inside out, taking ideas from concept to launch, and creating work that’s both visually strong and commercially smart.
Education
My journey in design began with an Honours Bachelor's degree in Media Studies with a major in Digital Communication from Guelph-Humber University. During my time there, I learned the basics of media such as journalism, photography, marketing, PR, basic coding, and graphic design. Once I chose the direction of digital communication, this laid the foundation for my career in design and has allowed me to continue growing and learning in the field.
Fun Facts
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My brother and I have the same birthday but are not twins
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I play touch rugby and the fiddle
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I have an uncle who is well-known in the sports world
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I once came third in Canada for Friends Quotes Trivia